Chairman Of The Sweden Seafood Association
CEO Of PiwaFood
FMCG, Fast Moving Consumer Goods, is one of the most dynamic domains of the business world. My strongest contribution to your operation would be my ability to manage that world on all levels of operation.
In this sector I have collected skills over time and have developed a high level of commercial awareness and sense of innovation & opportunities.
In this sector brands compete head to head on the shelves – managing the business requires a flexible, innovative and charismatic leader. I believe you will find him in me.
I will guide the operating teams in a flexible, cooperative and creative way – finding the greatest potential in each individual. I have a vast experience in leading international teams and believe that versatility and diversity is the key to success.
For me; important aspects are synergies, collaboration, cross market practices and local value creation as I believe that the business has the power to improve both everyday life and our planet.
Languages & IT
Kirshan Kent will present the perceived challenges Swedish retailers face to increase sales and supply of Sustainable Tuna.
He will firstly introduce the Swedish retail market and consumption to put Tuna in a broader context using both quantitative and qualitative market data. Kent will also address the importance of what defines and drives sustainable seafood on the Swedish market, as this varies between markets. Finally an insight and summary will be provided for discussion on the perceived opportunities and barriers in providing more sustainable Tuna, calling for action along the value chain.