From an early age, Henk Brus was introduced to the tuna business as the son of a canned foods’ importer. In 1987, after finishing his study in psychology, he started his career in the food trade sector. From 1992 to 1998, he was the vice-president of a leading multinational canned fish importer in the Netherlands.

In 1998, he founded his own firm, Atuna– a global tuna trading company covering the complete vertical supply chain. That same year he also launched an internet blog, Atuna.com, which has since become the world’s leading internet media company for tuna business news, and the organizer of many conferences. Since 2014, Henk is only involved in Atuna Media as a shareholder.

Henk has been a speaker and co-chair at many major tuna conferences over the last 35 years.

In 2000, he was one of the co-founders of the World Tuna Purse Seiner Organization (WTPO).

In early 2007, Henk founded a new company, Sustunable, seeking a “Responsible Business Approach Towards Tuna Sourcing,” and was the pioneer in the global marketing of FAD-free tuna. In 2010, Sustunable was approached by the 8 PNA nations to become their joint venture partner in the company Pacifical, to globally market PNA’s sustainable and fully traceable MSC-certified free school skipjack and yellowfin tuna. Since then, he has been CEO of the company.

He was also the initiator of World Tuna Day, which in 2016, the United Nations General Assembly voted to officially observe on May 2nd each year.

Today he is closely involved with the development of the world’s most advanced tuna traceability platform named: SmarTuna, and has started a charity named the Pacifical Foundation.