The Intelligent Tuna Supply Chain
Using Data and Digitalization for Operational Excellence and Responsible Sourcing

08:00–09:00 | Opening Doors – Welcome Coffee, Refreshments & Snacks
09:00–09:15 | Official Conference Opening & Welcome Note
09:15–10:45 | Session I: Trade & Tariffs

How will the increased demand from authorities for exporters and importers to digitally submit much larger amounts of detailed catch and product data on their outbound or inbound tuna shipments, influence the way our sector trades and reports?

Do these higher digital information demands create an additional trade barrier for developing nations with less sophisticated data collection systems?

What do 2025 EU tuna trade statistics tell us about where the market is heading? Can we apply AI and and other digital tools for predictive forecasting on supply and demand trends based on historical and real-time catches, prices, imports, and consumer data?

10:45–11:15 | Coffee Break
11:15–13:45 | Session II: Traceability & Import Reporting

What are the challenges authorities, exporters, and importers encounter in collecting and importing this data? Is this process the same for all EU member states?

How far is the EU in implementing its CATCH digital platform? To what extend is lot based reporting feasible throughout a global supply chain from catch to end product?

Can both operational efficiency and transparency be increased at the same time, or will digitalization simply mean more work, cost, and delays?

13:45–15:00 | Lunch
15:00–16:30 | Session III: Marketing & Health

What will the future introduction of Digital Product Passports imply for efficiently sharing information and data with health authorities, food processors, caterers, and consumers on their product?

How can this data be used for marketing and customization towards certain consumer segments and demands?

What should still be mentioned on the label, if we can already easily find everything online?

16:30–17:00 | Final Debate
17:00–18:00 | Cocktail Party